Knowledge

A Marketing Manager engages an Agency … lessons learned from the Etcom litigation

It has happened before and it will happen again.   A person who holds themselves out as working in the role of Marketing Director or Marketing Manager, engages an agency for the first time, or provides an existing agency with a new brief for marcoms services. Sometimes there are written estimates or terms that are...
Risky Business: Is Screen Scraping Legal?
It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia?   A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...
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Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports.  In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...
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The Rise of Influencer Hijacking
For years, some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains von Muenster Legal. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding...
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Who owns your #hashtags?
Hashtags have become a powerful social media marketing weapon in the battle for consumer attention and brand engagement online. Thanks to the indexing power of the lowly hash or pound symbol (#) on social media, it is now common for hashtags to take centre stage in the development and execution of advertising campaigns as a...
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Insincere influencers: how to handle ghosts
Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.
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Factsheet: transitioning back to the office in 2021
Though 2020 is now behind us, COVID (sadly) is not. So, as we begin to (physically) return to the workplace again for another year, download our free COVID-19 factsheet for information on return to work requirements under the Fair Work Act 2009. COVID-19 Factsheet
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