Knowledge

Can I use competitor trade marks in my SEO and Adwords?

Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, case law...
How to (legally) use client testimonials on your social media page or website
  Client testimonials can be an extremely effective marketing tool to give validation and credibility to your social media page or website. Whether you’re at the beginning of your brand’s journey or have been engaging happy clients and customers for years, showing that your product or service has real, positive feedback from customers gives great assurance...
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Can Employers Make Covid Vaccinations Mandatory?
The light at the end of the COVID-19 tunnel is approaching as vaccinations for COVID-19 become available worldwide and Australia continues its vaccination rollout. Employers and employees alike are keen to return to workplaces safely, and vaccinations are key to that being achieved. One question arising is whether employers can require that prospective and current...
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Promotions 101
Promotions are used broadly by brands to increase awareness generally, or to promote their goods or services to consumers, suppliers and even staff. They can be referred to as trade promotion lotteries, sales promotions, competitions, sweepstakes, contests and giveaways. Promotions can be a fun way to boost sales or generate ‘likes’ on social media channels,...
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Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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A Marketing Manager engages an Agency … lessons learned from the Etcom litigation
It has happened before and it will happen again.   A person who holds themselves out as working in the role of Marketing Director or Marketing Manager, engages an agency for the first time, or provides an existing agency with a new brief for marcoms services. Sometimes there are written estimates or terms that are...
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Risky Business: Is Screen Scraping Legal?
It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia?   A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...
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