Technology, Digital & E-Commerce

Can I use competitor trade marks in my SEO and Adwords?

Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, case law...
How to (legally) use client testimonials on your social media page or website
  Client testimonials can be an extremely effective marketing tool to give validation and credibility to your social media page or website. Whether you’re at the beginning of your brand’s journey or have been engaging happy clients and customers for years, showing that your product or service has real, positive feedback from customers gives great assurance...
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Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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Risky Business: Is Screen Scraping Legal?
It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia?   A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...
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Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports.  In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...
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Brand ambassadors who go off-brand: Influencer agreements in the age of cancel culture
This article is the second in our Social Series, giving you up-to-date tips about the legal side of using social media. See our other blogs here. Personalities who become brand ambassadors can be powerful marketing tools. Unfortunately, the fairy-tale relationship doesn’t always end in happily ever after. Pete Evans’ rapid fall from grace over the past...
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The Future of Digital Advertising in the Post Digital Platforms Inquiry World
(this is the content of a presentation given by Stephen von Muenster on 20 November 2020 at the Mumbrella 360: Reconnected conference)
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