Category:
Technology, Digital & E-Commerce

Extra-fraudinary influencers and fake followers

Extra-Fraudinary Influencers and Fake Followers  Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports.  In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...
Brand ambassadors who go off-brand: Influencer agreements in the age of cancel culture
This article is the second in our Social Series, giving you up-to-date tips about the legal side of using social media. See our other blogs here. Personalities who become brand ambassadors can be powerful marketing tools. Unfortunately, the fairy-tale relationship doesn’t always end in happily ever after. Pete Evans’ rapid fall from grace over the past...
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The Future of Digital Advertising in the Post Digital Platforms Inquiry World
(this is the content of a presentation given by Stephen von Muenster on 20 November 2020 at the Mumbrella 360: Reconnected conference)
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How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many brands. Brands may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
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Changes to signing and witnessing procedures during COVID-19
Has COVID-19 changed the way we witness documents? See our breakdown of key legal procedures.
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Can privacy exist in the age of ubiquitous data collection?
An exploration of the ACCC’s Digital Platforms Inquiry and its impact on the Media and Communications sector
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Can I use competitor trade marks in my SEO and Adwords?
Can I use competitor trade marks in my SEO and Adwords? In the competitive world of online advertising, brands look for any advantage they can find to improve website traffic and conversions. Search engine optimisation (SEO) and search engine marketing (SEM) are two of the many online marketing fronts where businesses compete. However, recent case...
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