Knowledge

Promotions 101

Promotions are used broadly by brands to increase awareness generally, or to promote their goods or services to consumers, suppliers and even staff. They can be referred to as trade promotion lotteries, sales promotions, competitions, sweepstakes, contests and giveaways. Promotions can be a fun way to boost sales or generate ‘likes’ on social media channels,...
Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
Read More
Risky Business: Is Screen Scraping Legal?
It’s no secret that commercialising data is big business. But is the way you collect data legal in Australia?   A common way for businesses to extract and use data is screen scraping.  This process can provide significant commercial benefits to businesses, but it comes with a legal risk. Depending on the circumstances scraping data...
Read More
Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports.  In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...
Read More
The Rise of Influencer Hijacking
For years, some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains von Muenster Legal. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding...
Read More
Who owns your #hashtags?
Hashtags have become a powerful social media marketing weapon in the battle for consumer attention and brand engagement online. Thanks to the indexing power of the lowly hash or pound symbol (#) on social media, it is now common for hashtags to take centre stage in the development and execution of advertising campaigns as a...
Read More
Insincere influencers: how to handle ghosts
Influencer marketing is on the rise, but if brands don’t bother to put their agreements in writing, they’re at serious risk of ghosting.
Read More
1 2 3 4 29