Advertising, Communications, Media, PR & Creative Agencies

Complimentary Private Briefing: Communications Law Update 2022

Thank you for joining us on our recent Webinar where Stephen von Muenster presented on this important topic for advertisers and agencies. Click the link below for a free pdf download of the PowerPoint slides. We trust you will find them useful. Download the 2022 Comms Law Update Webinar PDF
Finfluencers have been warned
ASIC has recently released an information sheet for social media influencers who discuss financial products and services online (finfluencers) and Australian Financial Services licensees who use influencers, to clarify the regulator’s stance on the delivery of unlicensed financial advice by finfluencers. This comes after a 2021 ASIC survey which found that over a quarter of...
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What the changes to SA Lottery Legislation means for you 
The new Lotteries Regulation 2021 (SA) came into effect on 10th December 2021, operating under the Lotteries Act 2019, making changes to the lotteries landscape in South Australia. The changes to regulations concerning Trade Promotions that will impact you most are detailed below: For reference, a major trade promotion lottery is that which has a prize...
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Employsure fined $1 million by Federal Court for misleading Google Ads
The Full Federal Court recently found in August 2021 that Employsure had made misleading representations that it was, or was affiliated with, a government agency (Australia Competition and Consumer Commission v Employsure Pty Ltd [2021] FCAFC 142) during an SEM Google Ad words campaign. Employsure Pty Ltd is private company that advises employers and businesses...
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Can I publish client logos on my new website?
Can I publish client logos on my new website? Publishing client logos on your website is an easy and effective way to build trust and credibility with potential new clients. But when designing a new website, founders should avoid the temptation of exaggerating their client list and should not assume that all clients will want...
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Extra-fraudinary influencers and fake followers
Extra-Fraudinary Influencers and Fake Followers  Social media accounts with fake followers may run the risk of contravening Australian Consumer Laws, the team at von Muenster Legal reports.  In our increasingly digital world, it’s no secret that more and more advertisements are an investment in a personality with a large social media presence. As brands around the world...
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The Rise of Influencer Hijacking
For years, some brands have been attempting to hijack an influencer’s selling power without paying them a penny, explains von Muenster Legal. There is no denying that certain social media users have the ability to influence the purchasing decisions and behaviours of their followers. It is becoming increasingly evident that brands are trying and succeeding...
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