Knowledge

Factsheet: transitioning back to the office in 2021

Though 2020 is now behind us, COVID (sadly) is not. So, as we begin to (physically) return to the workplace again for another year, download our free COVID-19 factsheet for information on return to work requirements under the Fair Work Act 2009. COVID-19 Factsheet
Brand ambassadors who go off-brand: Influencer agreements in the age of cancel culture
This article is the second in our Social Series, giving you up-to-date tips about the legal side of using social media. See our other blogs here. Personalities who become brand ambassadors can be powerful marketing tools. Unfortunately, the fairy-tale relationship doesn’t always end in happily ever after. Pete Evans’ rapid fall from grace over the past...
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Was/now pricing – Is it worth the risk?
When sales season rolls around, businesses will look to catch the wandering eyes of customers with flashy advertising promoting their product discounts. But advertisers developing “price-cut” or sales campaigns need to make sure the strategy does not backfire and result in unwanted attention from the Australian Competition and Consumer Commission. A common sales tactic is...
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Trade Promotions Update – 2020/2021 NSW Gaming Changes
Major Changes to Trade Promotions in 2020/2021 – What you need to know?
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The Future of Digital Advertising in the Post Digital Platforms Inquiry World
(this is the content of a presentation given by Stephen von Muenster on 20 November 2020 at the Mumbrella 360: Reconnected conference)
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How to legally use social influencers when marketing
How to legally use social influencers when marketing Influencers are an increasingly popular and, when used correctly, effective marketing strategy for many brands. Brands may engage influencers directly to promote their products and influence the purchasing decisions of customers. In addition, platforms like Tribe enable businesses to propose a job to influencers based on their...
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Changes to signing and witnessing procedures during COVID-19
Has COVID-19 changed the way we witness documents? See our breakdown of key legal procedures.
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