Digital Advertising Services Inquiry

In February 2020, the Morrison Government instructed the ACCC to launch an inquiry into Digital Advertising Services in the Australian market. On 28 September 2021, the ACCC released Final Report from this inquiry. The main issues centred around competition in the Australian ad tech services market, the steadfast dominance of Google in that market, data...
Keeping Influencers Honest
In February 2021, The Australian Association of National Advertisers (AANA) updated their Distinguishable Advertising requirements under Section 2.7 of the Code of Ethics (the Code), which now simply states: “Advertising shall be clearly distinguishable as such”. Since then, numerous complaints have been made against mega, macro, and micro influencers, triggered by the lack of commercial...
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Can Employers Make Covid Vaccinations Mandatory?
The light at the end of the COVID-19 tunnel is approaching as vaccinations for COVID-19 become available worldwide and Australia continues its vaccination rollout. Employers and employees alike are keen to return to workplaces safely, and vaccinations are key to that being achieved. One question arising is whether employers can require that prospective and current...
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Promotions 101
Promotions are used broadly by brands to increase awareness generally, or to promote their goods or services to consumers, suppliers and even staff. They can be referred to as trade promotion lotteries, sales promotions, competitions, sweepstakes, contests and giveaways. Promotions can be a fun way to boost sales or generate ‘likes’ on social media channels,...
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Factsheet: transitioning back to the office in 2021
Though 2020 is now behind us, COVID (sadly) is not. So, as we begin to (physically) return to the workplace again for another year, download our free COVID-19 factsheet for information on return to work requirements under the Fair Work Act 2009. COVID-19 Factsheet
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Was/now pricing – Is it worth the risk?
When sales season rolls around, businesses will look to catch the wandering eyes of customers with flashy advertising promoting their product discounts. But advertisers developing “price-cut” or sales campaigns need to make sure the strategy does not backfire and result in unwanted attention from the Australian Competition and Consumer Commission. A common sales tactic is...
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Changes to signing and witnessing procedures during COVID-19
Has COVID-19 changed the way we witness documents? See our breakdown of key legal procedures.
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