Category:
Marketing & Sponsorship

26/08/13

Socially Awkward

Poor Qantas. In recent times the airline has suffered many a social media mishap. Back in 2011 their Twitter hashtag #qantasluxury was hijacked by unhappy customers who delivered an unprecedented number of cuttingly sarcastic and highly critical responses. In 2012 the airline battled to remove a snarky parody PR account from Twitter. The most recent...

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I Can Haz Memes in Advertising?

It’s safe to say that today, one does not simply read a funny meme and not share it with friends. The best memes are shared hundreds of thousands of times, and have become a popular marketing tool for brands. For example, Virgin used ‘Success Kid’ in a marketing campaign in the UK and everyone’s favourite...

Are You Ready For The New Privacy Laws?

Privacy has become major concern in the digital world. In order to keep pace with rapid technological development, in December 2012 the Australian Government introduced the Privacy Amendment (Enhancing Privacy Protection) Act 2012 (Cth). This Act introduced a number of key changes to Australian privacy laws, which take effect from 12 March 2014. What are...

Google Changes AdWords Trade Mark Policy

Change is certainly in the air at Google. Turns out that while we were busy lamenting the loss of our beloved Google Reader, the folks over at Google were equally busy revising the AdWords trade mark policy in Australia. Here is what you need to know. Key changes From 23 April 2013, Google will no...

A Chilly Trade Mark Dispute in Our Backyard

Sydney’s favourite gelato shop, Gelato Messina, recently found itself in a sticky and not-so-sweet trade mark dispute. Last week Gelato Messina created the ‘Gaytime’ flavour as a tribute to both the Sydney Gay and Lesbian Mardi Gras and everybody’s favourite childhood ice-cream (in case you were hungry wondering, the flavour consisted of layers of caramel...

Swimwear designer in hot water for slagging off Seafolly on social media

In the recent case of Seafolly Pty Ltd v Madden [2012] FCA 1346 (29 November 2012), the Federal Court found Leah Madden, principal designer of Australian swimwear label White Sands, liable for misleading and deceptive conduct and false representations under sections 52 and 53(a) of the Trade Practices Act 1974 (now sections 18 and 29...

Alcohol Promotions – Update

The NSW Office of Liquor, Gaming and Racing has issued a warning about irresponsible alcohol promotions. This was prompted by the banning of a promotion being run by a Kings Cross night club which aimed to “break the Guinness World Record for the most mojito cocktails made in one hour”. The Facebook marketing of this...

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