Category:
Advertising, Communications, Media, PR & Creative Agencies

Too sexy? Cheeky ad frowned upon by Advertising Standards Board

Last month, the Advertising Standards Board (‘the Board’) faced complaints about a couple of cheeky advertisements depicting men in their budgy smugglers. The first ad was promoting Bundaberg Rum and featured a close-up of a man in Speedos with the headline ‘No one does Prime Ministers like us and no one does Rum like us’,...
What networks and production companies should learn from House of Hancock
In the wake of Channel Nine and CJZ’s apology to Gina Rinehart, production companies should be wary of the issues that landed these companies in hot water with the mining magnate. In this post, Stephen Digby explains the strategies required to avoid the same fate as TV series House of Hancock. After Rinehart’s successful legal...
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Airlines fined for drip pricing
Leading Australian airlines, Jetstar and Virgin, have been fined hundreds of thousands of dollars for drip pricing, breaching the Australian Consumer Law, following 2015 proceedings brought by the ACCC in the Federal Court.  The case against Jetstar and Virgin In Australian Competition and Consumer Commission v Jetstar Airways Pty Limited [2015] FCA 1263, the Australian...
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Data breach! Update to Australian privacy law
In our increasingly online economy, data breaches are an unfortunate reality for all businesses, and a threat to consumer privacy and safety. A data breach is essentially any intentional or unintentional release of secure or private or confidential information to an untrusted environment. Now, the Privacy Amendment (Notifiable Data Breaches) Bill 2016 (‘the Amendment) will...
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Social influencers, brands and agencies: AANA announce update to advertising laws
Clearly Distinguishable Advertising: The AANA pronouncement and the legal impact on brands, agencies & social influencers. It is evident from a casual gaze through social pages or comms industry commentary that brands are increasingly turning to ‘social influencers’ to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in...
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ACCC bares its teeth for Christmas in wake of misleading advertisements
The Australian Competition and Consumer Commission (‘ACCC’) has celebrated the start of the holiday season with another high-profile win, again reminding advertisers of the risks associated with running misleading advertisements. The ACCC has recently taken on large market players such as Reckitt Benckiser, ANZ Bank and Macquarie Bank, which have been ordered to pay sizeable...
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Dulux’s claims about cooling benefits of its paint products found to be misleading
Dulux has been ordered to pay a pecuniary penalty of $400,000 for advertising misleading claims that paint products reduced the interior temperature of homes in Australian Competition and Consumer Commission v DuluxGroup (Australia) Pty Limited (No 2) [2016] FCA 1286. In the final proceedings to the action brought by the ACCC against DuluxGroup (Australia) Pty...
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