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Advertising, Communications, Media, PR & Creative Agencies
Categories:
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06/02/19
Time to reset the agency-advertiser relationship? Lessons learned from the Advangen litigation
Ikon Communications’ recent court win against its former client Advangen provides compelling reasons for why it is time to hit ‘reset’ on the agency-advertiser relationship.
28/05/18
The GDPR and Australian Businesses
There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018. As you delete that final email asking you (again) for your consent, and read the first reports of billion dollar European...
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25/10/17
‘Sugar-coating’ health claims in advertising
The Australian Competition and Consumer Commission (ACCC) is sending a warning to food companies to make honest and truthful claims on food packaging in its Federal Court case against H.J. Heinz Company Australia Ltd (Heinz). Background In June 2016, the ACCC commenced proceedings against Heinz, alleging that it made false and misleading representations and engaged...
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21/09/17
Testing the Bounds of Social Influencer Disclosures
Back in February we broke down what the new guidelines from the Australian Association of National Advertisers (“AANA”) would mean for brands and agencies engaging social media influencers. The Advertising Standards Board has now given insight into what level of disclosure is expected under Section 2.7 of the AANA Code of Ethics (“Code”) in its...
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13/07/17
“I am the Greatest” – when exaggerated claims in advertisements are misleading
Two leading real estate advertising companies have gone head-to-head in the Federal Court in the case of REA Group Limited v Fairfax Media Limited [2017] FCA 91 over an advertising campaign run by Fairfax Media (Fairfax) for their popular property destination, Domain. REA Group Limited (REA), who are associated with realestate.com.au, alleged that Fairfax had...
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15/06/17
Guide To Drafting Agency Contracts
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29/05/17
The key Terms and Conditions lessons learned from The Today Show scandal
The Nine Network has recently had to defend itself against allegations that its ‘Block of Cash’ giveaway is a scam, following the broadcast of a winner from their home almost immediately after they received a phone call notifying them that they had won the jackpot live on The Today Show. Media outlets, entrants and concerned...
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