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10/06/15
Mumbrella Awards 2015
On June 4, the annual Mumbrella Awards were held at the Star, Sydney. The event recognises the ‘best, bravest and brightest work in the media.’ Stephen attended on behalf of von Muenster Solicitors and presented the ‘Best Direct Agency of the Year’ Award. This year, WiTH Collective won the award, with R/GA Sydney receiving a...
24/04/15
The risks of using ‘Anzac’ in Advertising
The Anzac legend is central to Australian culture and, with this year marking the Anzac Centenary, it is not surprising that some brands have attempted to align themselves with our national heritage. But brands looking to associate themselves with the Anzac legend and Anzac Day not only run the risk of experiencing consumer backlash, but...
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06/03/15
Making your mark
Trade marks can offer powerful protection for brands. But in order to be capable of trade mark registration, trade marks need to be sufficiently distinctive. This was the key question in two major trade mark judgments in 2014 and these decisions highlight the challenges in determining if a proposed trade mark is more than purely,...
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19/02/15
Social media hangout with Stephen and Jules Lund
Yesterday, Stephen participated in a social media and the law hangout with radio personality, Jules Lund. In front of a live audience at Mumbrella House, they both discussed social media issues, particularly brands or companies using social influencers and how the law is catching up. You can read Stephen’s article about social influencers here or you...
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12/02/15
Boobs, swearing and erectile dysfunction: responding to advertising complaints
Responding to complaints about ads is part and parcel of the job for creative agencies and brands. The fact is, some of the best advertising pushes the boundaries of what is socially acceptable. Creating ads that challenge, confront or shock audiences has proven to be an effective way for many companies to get their message...
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14/01/15
Working with social influencers: compliance tips for brands
It is evident from a casual gaze through social pages or comms industry commentary that brands are turning to ‘social influencers’ to promote their products through online social channels, with the intent of influencing consumer purchasing decisions in favour of their products. Brands and their agencies are identifying and building commercial relationships with individuals, events...
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31/10/14
Celebrity endorsements can leave brands seeing stars
Celebrity endorsements can be a powerful tool to strengthen a brand’s reputation and recognition with consumers. However, trying to steal or borrow a celebrity’s limelight without permission can be a costly mistake, as an aged-care company that used Ita Buttrose’s image recently discovered. The media doyenne and former Australian of the Year last year sued...
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