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01/09/15
Faking it with Fake Profiles
Citymove Pty Ltd is a popular city and interstate removalist company with a few bad habits. This is now the second time they have been caught out for publishing false consumer testimonials, and this time the penalty was a lot higher. The ACCC issued three infringement notices to Citymove for allegedly fabricating consumer identities to...
01/09/15
Your domain name no more
The recent decision in Thomas International Limited v Humantech Pty Ltd [2015] FCA 541, highlights when the Court will grant an interlocutory injunction to compel the transfer of domain names. Thomas International was an Internet business that provided psychological testing services. In 2007 they entered into a Master Licence Agreement with Humantech under which Humantech was...
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05/08/15
Drones: what you need to know
As the popularity of drones rockets skywards, it is not surprising that more and more agencies and brands and turning to the use of drones in the filming and creation of ads. To be clear, when we say drones we’re talking about these… …and not these… Many of us know or know of someone who...
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10/06/15
Mumbrella Awards 2015
On June 4, the annual Mumbrella Awards were held at the Star, Sydney. The event recognises the ‘best, bravest and brightest work in the media.’ Stephen attended on behalf of von Muenster Solicitors and presented the ‘Best Direct Agency of the Year’ Award. This year, WiTH Collective won the award, with R/GA Sydney receiving a...
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24/04/15
The risks of using ‘Anzac’ in Advertising
The Anzac legend is central to Australian culture and, with this year marking the Anzac Centenary, it is not surprising that some brands have attempted to align themselves with our national heritage. But brands looking to associate themselves with the Anzac legend and Anzac Day not only run the risk of experiencing consumer backlash, but...
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19/02/15
Social media hangout with Stephen and Jules Lund
Yesterday, Stephen participated in a social media and the law hangout with radio personality, Jules Lund. In front of a live audience at Mumbrella House, they both discussed social media issues, particularly brands or companies using social influencers and how the law is catching up. You can read Stephen’s article about social influencers here or you...
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12/02/15
Boobs, swearing and erectile dysfunction: responding to advertising complaints
Responding to complaints about ads is part and parcel of the job for creative agencies and brands. The fact is, some of the best advertising pushes the boundaries of what is socially acceptable. Creating ads that challenge, confront or shock audiences has proven to be an effective way for many companies to get their message...
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